Real Estate Branding and Design

Logos

A logo is just one point in the process of a full Real Estate Branding strategy. You can feel good knowing we think of logos in this way in case you ever want to take it further, you won’t have to abandon your logo later. Although just one point in the process of a brand, logos are often the most identifiable part of a business. When done correctly, the finished logo addresses the look and feel of all marketing materials. It derives the colours, fonts and styling. You will not get this from cheap, online, logo factories.

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Branding

A logo is not a brand. A brand is a promise a business makes to itself that it will make to the world. The promise is made internally so employees can be on board to communicate it in all their interactions with the public. The best brands can be summed up into a single phrase. They do this in advertising campaigns. Campaigns like “Think Different” and “The Happiest Place On Earth” are great examples. The evidence is clear. Real estate agents who take the time to do this simply leap frog over everyone else.

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Identity

Corporate identity is, for the most part, the visual aspect of branding. A strong corporate identity communicates your brand at every touch point. This now includes social media accounts, apps and online advertising as well as the usual letterhead, envelopes, business cards, signs and postcards. This can go deep or as light as you want. Internal communications at the organization level to animated video intros, whether you are starting out or going further we have packages to meet your productivity level.

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