It took speaking to Jay on the phone to discover what a down to earth, friendly person he is. Looking at his old website branding gave no immediate indication his passion for and connection to the Shuswap lifestyle. If anything, first glance did the opposite.
The “Get Hooked on the Shuswap” headline add appropriate website branding and pulls together his story, the logo and his love of the area. Finding a common emotional connection with the community he works in is important and in this case it was easy.
Friends and acquaintances know him as a traditionalist at heart with a love for a time when things where well made. This connection was formed in subtle graphic choices.
If you can’t find Jay working hard to sell a client’s home, he is probably sitting on a lake fly fishing.