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Traditional media hasn’t been getting good press for a while now but never lost favour with the most successful business – because for some odd reason, it works. It’s on the rebound due to advertising firms having the ability to geo-target, also known as geofencing. For example, a person waiting for a bus near a billboard can receive digital ads on their mobile device. The ads become available once they enter a set digital perimeter, or geofence, of the bus stop.

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