Behind RealSTUDIO® is graphic designer and artist Michelle Vella who founded the business in 2005. Starting as a portrait photography studio for Real Estate agents in Vancouver BC, her talent and training transitioned it into a branding and design business.
“Branding Realtors® was a new concept back then and Vancouver agents were quickly embracing it so I saw an opportunity to offer much needed services.” says Vella and with that her branding and design business began.
Through networking, Michelle met Lindsey McEwan shortly after starting her business. Lindsey, another graphic artist with education in real estate, branding, marketing and business planning, had been a marketing manager at RE/MAX at this time. A networking tribe was formed to offer a deeper set of services.
Lindsey became the creative director of Realstudio® in December of 2015 and has led the business into the creative agency it is today.
“Realtors® today have so much to choose from when it comes to marketing their businesses – especially online. I am continuously asked for my advice on the best direction to take.” Says McEwan.
“All of the marketing avenues available to Realtors® can do an excellent job if they know what they are communicating, and that’s the problem we solve. We find that unique thing each of them have that cause conversion and referrals. Then I help them choose the right marketing services to deliver that message.”
Lindsey has kept Realstudio® true to it’s roots by focusing on managing the real estate agent’s brand and image. It’s nice to know that while the real estate market moves up and down customers will always remain when they love what your service represents.