Because we don’t like most real estate advertising.
Yea, we’re different….
Driving through West Vancouver, on our way home from skiing. Waiting in traffic my friend suddenly says, “I’ll never buy a house from that person”.
She was silently watching the world go by out the passenger side window when we stopped beside a bus shelter with a Realtor ad.
The ad simply had a beautiful face with a name and a website. So I asked why. I have a deep understanding why the ad doesn’t work but I want to know what they think as a person not in the real estate or marketing industry.
To make a long story short (and to keep the language clean), let’s just say there is a lot of bad real estate advertising around us. It doesn’t just confuse and annoy us with a constant flood of meaninglessness, it’s also money down the drain.
The owners of these ads, the ones who pay to produce it and pay to display it – they’ll never know the negative affect it’s having, why it doesn’t work and forever believing that marketing is a necessary cost of business.
Marketing is not an expense, it’s an investment.
When you hire RealStudio® to do your creative, we make sure it’s an investment for your business.